The LAB program leverages the data available at the service of brands, to help them better analyze user behaviour, their preferences and content consumption. Seedtag then leverages this data to create contextual segments specifically for the brands and deliver more effective ads that target the right audience.

Jorge Poyatos, co-CEO and co-founder at Seedtag commented: “I extend a warm welcome to Eric and Nick as they join our leadership team.

With its US headquarters in New York City and European headquarters in Madrid, Seedtag boasts a strong international presence, employing over 500 people across offices in North America, Europe, MENA, and South America.

We inspire not only our own people but also our partners and clients, continuously challenging the market and taking advertising into a new era. We squeeze out the full potential of the brain and technology to achieve our greatest ambitions – always wanting to go one step beyond.